On an average day, I get anywhere from 75 to 250 emails. There are only about 20 of them that I have to read. Most emails people copy me on take me about 10 seconds to scan and then delete or file. Then, the remaining batch of emails somehow makes it through my clutter, junk, and virus filters. These emails offer me everything from reducing my diabetes (which I don’t have) in two days to fixing all my company’s IT problems (which everyone seems to have) for the low cost of $99 per month.
Occasionally in my haste to delete the junk, I’ll sometimes delete an email I needed to see, which means that I then have to go through my deleted box to sift through the crap to find what I was looking for. Arghh!
And then, there are the real estate spam emails sent to me (and everyone else in the industry).
One standout from the past week had the headline:
“Wow, It’s So Big.”
I wonder if the agent who sent me this thought this subject line would get me to open the email. I also wonder if the brokerage company owner who sent this is ok with her agents sending out emails like these. Maybe she doesn’t care or has lost control of her company’s brand.Then again, this is the same company that had an agent build their brand by creating comical and cringy video tours of his exclusive listings. I’d be surprised if he sold anything from these videos. But most importantly, I wonder if the seller knows how their property is being marketed and if they’re ok with that.
All of this tasteless and aggressive marketing has led us to become desensitized, and now many people feel that to get attention, they must do something shocking. While circus antics might entice some people, the best way to get someone to open an email or to pay attention to what you’re selling is to get directly to the point without wasting their time.
Let’s do this.
-Shaun