Small things lead to big differences. I’ve bought many things in my life and sold a lot of real estate in my career, and I’ve found that some of the biggest decisions my clients and I have made have been made because of the smallest differences.
One of the first sales in my career was sealed because the $4M loft I was selling had a $500 washer/dryer in it.
I recently sold a $21M home, partly because the building had a $20K cold plunge.
It’s this small difference that separates the top brands and businesses.
Most successful developers and projects know all about this “science of small” and create a differentiation in their offerings. It used to be washers/dryers; now it’s cold plunges, saunas, and steam rooms.
And we see lots of them in real estate.
The doorman remembers your name.
8ft doors.
Pot fillers.
6ft tubs.
That extra sink.
The built-in water filter.
Lewis Hamilton has won 105 Formula 1 races. His smallest recorded winning margin was 0.439 seconds, and his largest was 1 minute and 8.577 seconds.
Less than 1% of extra effort.
I aim to focus on the small things because these make up the big picture.
Side Bar:
Last week, Spirit Airlines filed for Bankruptcy. This week, Delta Airlines announced that it will offer Shake Shack to its first-class passengers. It almost makes me want to pay for that upgrade, but that would be a really expensive cheeseburger for a very small difference.
Let's do this-
Shaun